BUCKLEY’S
client challenge
Buckley’s cough syrup is known throughout Canada for tasting terrible, but working to suppress your cough (for real, it tastes like making out with a pine tree). This knowledge and the client’s desire to have more engagement on social media was a perfect opportunity to encourage people to show us their Buckley’s face in a contest.
solution
Visitors to the Buck Up with Buckley’s site
had the opportunity to create a customized video mash-up which they could share with friends, post to Facebook, and add to the online gallery where people voted for the best one. The prize? A chance to be in a future Buckley’s ad.
increase social presence
grow email list
get people talking about—and trying—Buckley's cough syrup
I crafted website, social media, email and banner copy for this campaign, creating a way for Canadians to have a bit of fun during the dark days of cold and flu season.
results
21.6% of
email recipients clicked through in THE FIRST MONTH POST-LAUNCH