The work.

Twenty years of writing across industries, budgets, and briefs.
Some of it I’m genuinely proud of.
All of it got results.

Sundance Institute

Sundance Collab Email Program

Ran the email marketing program for Sundance Institute's online learning platform: 170,000+ members, a real nonprofit budget, and an audience that doesn't tolerate boring.

Result: 45%+ open rates · 100%+ course application rate

Camp Oochigeas

Barny the Lovable Barn

Pitched a children's-book concept for a cancer camp's biennial gala invitation, wrote the web copy, and watched a fictional barn raise more money than anyone expected.

Result: $765K raised (53% over goal) · Sold out + 11 extra tables · CMA Gold

Took hours of raw interview footage and b-roll about three key issues in the county and shaped it into three videos that helped report on the current state of the county on the eve of its 150th anniversary.

Result: CAPIO Epic Award of Distinction

Explore Lynnwood

Tourism & Destination Marketing

Two years of blog, social, video, and email content for a Seattle-adjacent city trying to become a destination instead of a drive-through.

Result: Organic traffic up 462% · Email list up 55% · ADDY Award

Durex Canada

DurexHumpDay.ca

Built a nine-month, multi-channel campaign around the idea that Wednesday needed a glow-up. Yes, that's a real URL. Yes, it worked.

Result: 67K+ unique visits · 333K+ repeat visits · CMA Award

Lake Elsinore Economic Development

Opportunity Meets Adventure

Led content strategy, brand voice, and UX design for an economic development site that had to sell business decision-makers on a city, without losing its extreme personality.

Result: Gold ADDY Award, B2B Website