About Rachel

The short version lives on the homepage. This is the long version for anyone who wants the receipts.

Most recently, I was Senior Copywriter & Content Strategist at Searle Creative Group, where I wrote for multiple government and nonprofit clients, including the Ventura County, Lynnwood, and Lake Elsinore campaigns you’ll see in the awards below.

Before that, I spent time as the Content Marketing Manager for Sundance Collab, the Sundance Institute’s global learning platform for independent filmmakers. In my role, I ran email campaigns that reached 170,000+ filmmakers and building messaging for one of independent film’s most trusted platforms. (The open rates are on the homepage. They’re good. I checked more than once.)

Stretching back further, I’ve got 20 years of copywriting and marketing experience across categories with absolutely nothing in common: children’s cancer charities, automotive, banks, big tech, higher ed tech, condom brands, and just about everything in between.

A multi-passionate storyteller, I also got an MFA in Writing and Producing for Television and spent six years teaching narrative storytelling at LMU’s top-ranked film school, too. Because I couldn’t ignore my first love—TV.

If you can imagine a brief, I’ve probably written it, and the awards below are the proof I wrote it well.

I’m from a small town an hour west of Toronto (you’ve never heard of it, don’t worry about it) and currently Los Angeles–based (though I’ll always have a soft spot for Canadian clients 🇨🇦), splitting my time between writing, story consulting through Rachel B Writes TV, brand strategy through Rare Bird, and as of 2026, training in longform improvisation at the Upright Citizens’ Brigade. Twenty years of making things up for a living wasn’t enough — now I need to do it ON STAAAAAGE.