Explore Lynnwood

client challenge

Lynnwood, Washington—a welcoming city just north of Seattle—needed to establish itself as more than a convenient stopover. With friendly hotels, easy access to regional attractions, vibrant shopping, and a growing food scene, the city had the assets. The challenge was building awareness and driving measurable tourism growth on a limited budget, particularly as the city became the newest light rail stop connecting to Seattle.

solution

Created a cohesive brand voice and content system across multiple channels to support Lynnwood Tourism’s ongoing marketing efforts.

Defined a friendlier, more globally accessible tone for a city that had plenty to offer but wasn’t telling its story in a compelling way. Applied that voice consistently across blog posts, social campaigns, video scripts, and email. Developed content highlighting local experiences and the new light rail connection to Seattle, with data-driven advertising optimization across Google, YouTube, Meta, and OTT platforms.

results

Over Two-year Campaign Period

Hotel occupancy up 7%

Website sessions up 99%

Email list growth 55%

Instagram video views up 496%

Facebook followers up 21%

Organic web traffic up 462%

October 2025 Performance

17,673 website sessions (↑74% YoY)

171,976 YouTube video views (↑5,138% YoY)

139,321 Instagram impressions (↑242% YoY)

Strong engagement across all channels

ADDY Award

Consumer Website
(team contribution)