Explore Lynnwood

client challenge

Lynnwood, Washington—a welcoming city just north of Seattle—needed to establish itself as more than a convenient stopover. With friendly hotels, easy access to regional attractions, vibrant shopping, and a growing food scene, the city had the assets. The challenge was building awareness and driving measurable tourism growth on a limited budget, particularly as the city became the newest light rail stop connecting to Seattle.

solution

Created content across multiple channels to support Lynnwood Tourism’s ongoing marketing efforts. Wrote blog posts highlighting local experiences, developed social media campaigns featuring community stories, and produced video content showcasing the light rail connection and local attractions. Shifted brand voice to be more friendly and accessible for global audiences. Content supported sustained growth across web, social, and email channels with data-driven advertising optimization across Google, YouTube, Meta, and OTT platforms.

results

Over Two-year Campaign Period

Hotel occupancy up 7%

Website sessions up 99%

Email list growth 55%

Instagram video views up 496%

Facebook followers up 21%

Organic web traffic up 462%

October 2025 Performance

17,673 website sessions (↑74% YoY)

171,976 YouTube video views (↑5,138% YoY)

139,321 Instagram impressions (↑242% YoY)

Strong engagement across all channels

ADDY Award

Consumer Website
(team contribution)