about rachel

My career has never fit neatly into one box, and I’ve stopped apologizing for that.

I started in Canadian advertising after getting recruited from copywriting school by the country’s largest agency. I won awards for campaigns that built brands and drove results. Then I left the corporate world to get an MFA in Television Writing & Production, because I wanted to understand story at a deeper level.

Since then? I’ve written marketing copy for everything from financial services to film festivals. I’ve taught media studies and TV history at the college level (where I got to geek out about working women sitcoms with actual college students). I’ve developed screenplays that made it to semifinals at Sundance, NBC, and Fox labs. I’ve read scripts for production companies, written for E! Online, and produced microbudget features.

Most recently, I launched Rare Bird—a brand discovery system for creative entrepreneurs who know they need to “market themselves” but everything feels fake or overwhelming.

Here’s what connects it all: I’m obsessed with how stories work. How they persuade, connect, teach, and move people. Whether I’m writing a marketing campaign, developing a TV pilot, or helping a creative entrepreneur find their voice, the question is always the same: What are you really trying to say, and how do we make people actually hear it?

my superpowers

• Brand strategy & messaging that feels authentic, not corporate
• Marketing copy that converts without being gross
• Content strategy across platforms and channels
• Teaching complex ideas in ways that actually make sense
• Strategic thinking informed by creativity and data
• Understanding audiences because I study story for a living