Lake Elsinore Economic Development
client challenge
Lake Elsinore needed an economic development website that would capture the city’s unique positioning: a growing city with California’s largest natural freshwater lake, epic vistas, space for business growth, and a dynamic “opportunity meets adventure” spirit. The site needed to appeal to busy business decision-makers while standing out from typical economic development resources.
Click image to visit website
solution
Led content strategy and UX design for a bold, user-focused website with innovative features including full-screen hero imagery and hidden top navigation that reveals on scroll. Carefully crafted menu structure and page layouts to mirror the city’s vibrant, ambitious spirit. Partnered with the Lake Elsinore Economic Development team to develop engaging copy and eye-catching infographics that give business owners quick, impactful insights into the city’s advantages. Rooted the design in Lake Elsinore’s action-sports identity with bold colors and energetic visuals.
Bold, user-focused website
Engaging copy and eye-catching infographics
results
Immersive digital experience that successfully communicates Lake Elsinore's competitive advantages
Clear, strategic content architecture that serves diverse business audiences
